A fair cop? Metropolitan police officers get special deal to making personal calls on work mobile phones “While you finish updating your status, we’ll gladly service the polite person behind you.” “No Tweeting, No Facebook, No Instagram, No Foursquare, No Sexting: respect the food, the music and the company you’re in.” These are the posters you can download from the elegant Stop Phubbing website – the online home of a campaign against digitally derived rudeness that has started to go global.Coined by Alex Haigh, a 23-year-old Melbourne resident, phubbing stands for “phone snubbing”, and describes “the act of snubbing someone in a social setting by looking at your phone instead of paying attention”. Tongues are firmly in cheeks when it comes to some of the stats (“if phubbing were a plague, it would decimate six Chinas”), but the intention behind the campaign is serious enough: to highlight the scourge of glazed faces in public places, text-tapping fingers during supposedly intimate dinners, and reunions that might as well have been held via Google Hangouts given the screen time involved.When it comes to smartphones, tablets and other mobile delights, many of us have the unfortunate tendency to behave like teenagers: prodding and poking our shiny toy to the exclusion of anyone and anything else. And that’s partly because, so far as mobile tech goes, we are all adolescents. Mass-market smartphones are barely 17 years old; iPhones only six; and iPads just three. Little wonder we’re playing etiquette catchup, or that it has taken a digital native to unlock this particular cabinet of fascination.